About us

How not to love sweets?

Mr. Veselin “Vesko” has always been simply crazy about sweets. From each one of his many travels, in that large bag of his he’d bring back loads of exotic chocolates and candies, to the delight of guests and residents of house Radovic. So great was Vesko’s love for treats, that he one day left his job as a top executive in order to partner up with an old-time buddy, whose family made those simply adorable chocolate figures for Christmas and Easter. Soon enough, smiling Santas, big-eyed bunnies and all those colorful chocolate eggs were decorating Belgrade’s glittering streets and houses twice a year, during those days when people share presents and good wishes, and remember to be a bit better to each other.

Sweet Choice

In October 2013, the family business was taken to the next level, when Vesko’s sons Stanko and Vuk decided to found Sweet Choice: a company that would honor the sweet passion they were raised in, but within the latest standards of industry excellence, innovation and tech-savviness. Their goal is to make the business creative, young and in line with latest technology and process.

Sweet choice is a growing company that distributes chocolate things crafted with love. We are highly specialized in New Year’s and Easter programs, so whatever holiday treat you might need, we got it. Come on board, we have candy!

We are a B2B company, committed to building and maintaining efficient, transparent and long-term relations with all our business partners. Our client list includes major supermarket chains, as well as a large number of small retailers, in the Republic of Serbia and abroad.

We do love a challenge. Our business year rather dynamic: during holiday times we work like crazy to secure that sales and distribution function like clockwork, while during the rest of the year we seek partnerships and constantly improve our business model. Check out the people making up Sweet choice, and the places where it all happens.

The importance of choice

Choice is what inspires us. Choice is in our name, our values, our business philosophy. The choice of being who you are. The choice to add a little bit of sweetness to your everyday life, whatever it might be. We surely see lots of “sweet choices” in ours.

A sweet choice is when you buy chocolate with that particular someone in mind. When you are in a hurry, but find the time to sit down and eat a snack. We can’t help smiling when a kid asks grandma for ice cream - and she doesn’t really have a choice but say yes! These days, our Mr. Vesko knows that he can’t eat anymore as many sweets as he would like. However, you can sometimes see him sneak back to the kitchen and say: “come one, it’s just one more candy!”

For all these little choices, we are making every effort to become your no.1, when it comes to treats. Have you already checked out our selection ? Do you have a question or a sweet choice to share? Contact us anytime!